“Kawaii” is a Japanese phrase which means “cute” or “lovely.” It’s usually used to explain issues which might be small, fluffy, or have a childlike look. The phrase can be used to explain people who find themselves thought-about to be cute or lovely.
The phrase “kawaii” is pronounced “kah-wah-ee.” The emphasis is on the primary syllable. The “a” within the first syllable is pronounced just like the “a” within the phrase “cat.” The “w” within the second syllable is pronounced just like the “w” within the phrase “water.” The “i” within the third syllable is pronounced just like the “i” within the phrase “fish.”
