Unshadowbanning on TikTok refers back to the technique of reversing a shadowban, a type of moderation the place a person’s content material is restricted with out their information. When shadowbanned, a person’s movies might obtain considerably lowered views and engagement, making it tough to develop their viewers or attain their goal customers.
Shadowbanning is commonly used to fight spam, abuse, or different violations of TikTok’s neighborhood pointers. Nonetheless, it could actually generally be utilized incorrectly or with out clear rationalization, leaving customers pissed off and unable to grasp why their content material just isn’t performing as anticipated.